Strengthening and Repairing Sulfate-Free Shampoo for Color-Treated Hair

The L'Oreal Paris EverPure Repair & Defend sulfate-free shampoo with goji makes hair 3X stronger* as it protects against damage and daily color aggressors like UV rays, water, and heat styling. Our formulas are especially gentle on color-treated hair, with no harsh sulfates, salts, or surfactants that can strip, dull, and damage hair. Experience a purely sensorial, lush, luxurious lather and a fresh, aromatic fragrance that blooms.

The EverPure Repair & Defend system deeply strengthens, is sulfate-free, anti-fade, and protects against color aggressors. *System of shampoo, mask, and EverStrong leave-in treatment vs non-conditioning shampoo. Apply to wet hair, massage gently into a thick lather, and rinse thoroughly. Follow with the EverPure Repair & Defend conditioner. For extra care, use the EverPure Repair Remedy Balm.

L'Oreal Paris' EverPure formula is especially gentle on color-treated hair, with no harsh sulfates, salts, or surfactants that can strip, dull, and damage hair. This sulfate-free system with goji gently cleanses fragile hair, deeply strengthens and repairs, and defends against damage and daily color aggressors.

The EverPure Repair and Defend system makes hair 3X stronger and more resistant, all while helping color stay pure. Experience a purely sensational, lush, luxurious lather and a fresh, blooming fragrance.

The EverPure Shampoo is a vegan product that is 100% free of sulfates, dyes, parabens, and gluten ingredients, reflecting L'Oreal Paris' pure respect for your hair.

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