Joico Defy Damage Hair Treatment | With Liquid Keratin | 7-Second Bond Building

The Joico 7-Second Bond Strengthener, branded as the QUICK-AS-A-FLASH TRANSFORMER, is a revolutionary DEFY DAMAGE IN A FLASH 7-SECOND BOND BUILDER that visibly transforms hair in just 7 seconds. This liquid-to-crème formula delivers an impressive 80% less breakage* and leaves hair 20X stronger and silky-smooth.

*Against combing breakage on damaged hair vs. untreated

Directions for use are straightforward: First, cleanse the hair using Defy Damage Protective Shampoo. Then, apply Defy Damage In A Flash directly to the mid-length and ends of the hair, avoiding the roots. Work the product into the hair until the liquid turns creamy. Leave it in for 7 seconds, then rinse.

Here's why you'll love the 7-SECOND TRANSFORMATION: - Hair becomes up to 20X more resistant to breakage* - It creates bonds and strengthens the hair structure - Leaves hair silky-smooth without weighing it down - Safe for color-treated hair

*Against combing breakage on damaged hair vs. untreated

The unique formula of Defy Damage In A Flash is a low-water, highly concentrated treatment. Upon contact with water, it undergoes an exothermic reaction that transforms the product into a creamy lotion.

You can use Defy Damage In A Flash whenever your hair needs an extra boost of resilience and shine. It's a PETA-approved, animal test-free product, like all Joico offerings.

When applying the treatment, it's best to avoid the scalp and focus on the mid-length to ends of the hair. You can also skip the conditioner on the day you use In A Flash.

In summary, the Joico 7-Second Bond Strengthener is a revolutionary DEFY DAMAGE IN A FLASH 7-SECOND BOND BUILDER that visibly transforms damaged hair in just 7 seconds, leaving it stronger, silkier, and more resilient to breakage.

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